Cooper 4WD Tyres and 7 reasons why you should choose them

While many leading brand 4WD tyres are made with lighter construction and less tread, Cooper Tires continues to produce strong, deep-tread tyres. Cooper tyres come with a written guarantee* to last from 50,000 kilometres to 90,000 kilometres depending upon tire size and pattern. If the guarantee is not met, Cooper credits the shortfall.

Four Wheel Drive enthusiast and Australia's distributor of Cooper 4WD Tyres, Terry Smith, explains why Cooper is America's most trusted 4x4 tyre. He summarises this into seven reasons that are important benefits for the 4WD tyre buyer.

1. Cooper 4WD tyres have deeper treads, up to 30% more than some brands, which means you get more tyre for your money, more kilometres, more grip, more puncture resistance.

2. Cooper 4WD tyres have deeper tread patterns. Today many manufacturers are lowering tread pattern depths. A cooper tyres lateral tread grooves are 67% deeper compared to most original equipment tyres. This is possible because of wider and stronger steel belts under the tread.

3. Cooper 4WD tyres stand up straighter. Most non-American brands of 4x4 tyres have a round or 'belly' shape in the sidewalls. Cooper, by design, stands up straighter to deflect objects.

4. Cooper 4WD tyres have see through treads, meaning the latest tread designs have open straight grooves for wet grip and self-cleaning - Cooper tread designs are all the most current designs.

5. Cooper 4WD tyres have round edge treads, not square. The current trend in 4WD tyre design is self-cleaning patterns with round shoulders, V shaped tread grooves and deeper tread patterns, Square edges track on the road, causing irregular shoulder wear.

6. Cooper are aftermarket producers. In tyre manufacturing there are two types, original equipment suppliers, and after market suppliers. Cooper produce exclusively for the aftermarket so they don't compromise on quality or performance to meet a price or the criteria of a vehicle manufacturer, which means you get more for your money.

7. Cooper 4WD tyres have thicker inner liners. The most important characteristic of a tyre is its ability to hold air. Cooper uses the best quality inner liner ( Halobutyl ) as well as a thicker liner to give almost 100% air retention, where others vary the quality and thickness of the compound to reduce cost, causing irregular wear and de-lamination of the tyre.